MICHAEL K N CHING
PortfolioBoards_Oct20Artboard-1_4.png

Post It, It Sticks- 3M

Post It, It Sticks

onpar_fed_postit_conceptboards_oct21Artboard-1_2.png

 

EXECUTION 1:

Interactive Print-Ads. Each print ad will come with a post-it that will coincide with the message.

Artboard 1.png
Artboard 1-7.png
Artboard 1-8.png

EXECUTION 2:

Out-of-home Wall

Artboard 1-3.png
Artboard 1-6.png

EXECUTION 3:

Billboards. Post-It will release billboards that appear to be for another product, and a few weeks later, there will be a huge Post-It on the billboard, featuring a reminder that coincides with the subject matter.

Artboard 1-5.png
Artboard 1-4.png
Artboard 1-2.png

AD: Renny Eackleberry, Michael Ching     CW: Hatem El Akad