CHALLENGE: Visualize hearing loss.
INSIGHT: Losing your hearing turns words into noise.
IDEA: On World Hearing Day, we turn Shazam results into static.
Winner: 2018 Creative Conscience Shortlist, 2018 Creativity International Silver Award, 2018 Summit International Silver Award
AD: Michael Ching CW: Alejandra Chavez, Vaidehi Mewawala
CHALLENGE: Make rescue dogs the next most desirable dog breed in Britain.
INSIGHT: It is sometimes hard for rescue dogs to break through because they have a past experience and they might not be young.
IDEA: Dogstrust sees these unique dogs with stories as dogs with skillsets and experiences of their own, from their past.
WINNER: 2018 YCN Student Award Commendation, 2018 Ads of the World Feature, 2018 Coloribus Feature, 2019 New York Advertising Awards Shortlist
AD: Michael Ching CW: Prasiddha Thiyagarajan
INSIGHT: We learn best from those that are around our age.
IDEA: Let’s unite 55+ workers and give them a platform to exchange valuable skills.
Winner: D&AD 2018 New Blood Award Wood Pencil
AD: Michael Ching CW: Deepika Desai, Adam Murphy
INSIGHT: People waste more money on packaging than product, when it comes to premium chocolate bars.
IDEA: Fed will produce premium chocolate bars with cheap packaging, using the extra profit to help local food banks.
Each city that Fed will be available in will have its own special artwork, designed by schoolchildren of that area.
AD/CW: Michael Ching
INSIGHT: When you write something down, you remember it.
IDEA: When you post it, it sticks.
WINNER: 2019 AAF San Francisco Addy Silver Award Winner, 2019 CMYK Top 58 Creatives, 2019 New York Advertising Awards Shortlist